The saying goes, "if you build it, they will come"... well, in business that's only true if marketing & PR work hand in hand.
A great idea is only good if people know about it.
Create/have the business ideas.
Pro tip: Include your PR team in the planning conversations (before it's too late). They know what "sells".
Develop the messaging, strategy, and content needed to promote it.
Spread the word through PR: media coverage, socials, email, influencers, website, partnerships, and so on...
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