From in-house marketing to media relations to community + external relations, my job is to add-value where it most makes sense at any given time.
Keeping the focus on your bottom line to make sure outcomes are driven, while creating marketing integration to make sure work is efficient.
I don't believe in creating something for the sake of checking a box. There is magic at the intersection of creativity with strategy, and I keep both those thing in play, always.
From integrating sales and managing your communications with a multi-channel marketing approach that's repurposes and amplified across the board.
Understand business goals
Assess place in the market
Identify target audiences
Define brand positioning
Establish core messages
Paid + Owned Content Narratives
Public relations & media relations
Influencer & social media
Marketing collateral & web presence
Event + Community
Campaigns + programming
Active brand representation
Advertising brand management
External relations + communications
Amplification + repurposing
Grow future brand ambassadors
A seasoned marketing & communications professional with a proven track record of creating business-minded PR strategies that create buzz-worthy campaigns that produce content, earn media placements, and start conversations amongst audiences.
Born and raised in Texas, Jaclyn moved to New York City after graduating from Texas A&M University, where she started her career working in-house at News Corporation. After forming a relationship with the PR agency-of-record, Jaclyn fell in love with the practice of PR and went to the agency world where she spent seven (7) years working at top firms in NYC and specializing in real estate, architecture & design, and travel + hospitality.
Jaclyn moved to Houston in 2017 and started JKPR LLC to continue servicing a select group of NYC clients, while taking a full-time role in-house as the Communications + PR Director at MetroNational.
In 2020 Jaclyn took JKPR full-time to better serve Houston businesses with PR that truly was business-minded, delivering work that's solution-oriented, wears the hat of a CMO, driven by passion, and operated from a place of partnership and trust.